OEM
Panel
Carrier- 08.30
Registration
- 08.50
- Scott Weiss, Executive Director, Human Factors Europe LTD
Chair’s Introduction
- Topic
Opening Keynotes
- 09.00
- Keith Saft, Global Director, Yahoo! Mobile User Experience, AT&T
- The number of mobile web users in the U.S. continues to grow at a rapid rate. Nielsen recently reported a 36% increase over the past year, bringing the total to 40 million.
- Now more than ever, it’s more important to offer consumers an elegant and satisfying user experience on mobile. Certain industry trends, including openness, access to contextually relevant information and content, and effective mobile advertising campaigns are all having an impact on how consumers are engaging with their devices.
- Advancements in mobile web search such as voice-enabled search and idle screen search continue to increase discoverability and make it easier for users to access relevant information on the go.
Improving the User’s Mobile Web Experience
- 09.25
- How can open source help handsets evolve to meet consumer requirement
- Understanding the advantages of open source
- Reducing time to market
- How to successfully engage open source developers
Rapid Handset Evolution Through Open Source
Morgan Gillis, Executive Director, LiMo Foundation,- 09.50
- Ensuring the user experience provides an effortless, tailored experience for the consumer
- How an easy to use, efficient user experience can be the determining factor in the success of a handset
- Tailoring the menu hierarchy to the needs of the user
- Reducing the click count
- Is a multi touch interface the solution?
Getting the User Experience Right
Sumit Agarwal, Product Manager, Mobile, Google- 10.15
- David Wood, Executive Vice President, Research, Symbian
- Quentin Miller, Software Architect, Microsoft Corporation
- Timo Burns, Associate, VisionMobile
- Ted Dean, President and Managing Director, BDA
- Making money from hardware
- Economics of operating systems
- How can you generate money if the services are free?
- How have the priorities of handsets manufacturers changed recently?
- Are OEM’s moving towards becoming a pure entertainment company in order to increase revenue?
Panel Discussion: Do Device Manufacturers Need to Find a Revenue Stream From Services in Order to be Viable?
- 11.00
Networking Coffee Break
- Topic
Modern Handsets and the Dominance of the User Experience
- 11.30
- Warren Naugler, Marketing Analyst Manager, LG Electronics
- The bar has been raised: What do customers not want but expect?
- Achieving constant customer satisfaction
- Tricks on how to educate rather than confuse the consumer
Retaining Your Consumer Through Next Generation User Experiences
- 11.55
- Scott Weiss, Executive Director, Human Factors Europe LTD
- We know touch is a user experience trend due to the iPhone, but what other trends are coming in 2009?
- New high speed Internet access and powerful chipsets are enabling richer user experiences. How can operators leverage this richness to capture and retain customers?
- Steps for manufacturers to be at the forefront of a new UX trend, so that customers are delighted
- Taking a trend beyond the sales floor and into everyday use: what we can learn from the touch screen, track ball, and the joystick
Mobile Handset User Experience Trends
- 12.20
- Handsets as a part of Retention & Loyalty Products mix - understanding the operator’s key challenges
- How to keep the balance between creating the demand for new handsets in customer acquisition and delaying the need for handset upgrades?
- Use of Dynamic Segmentation in Handset Replacement Programs.
- What sort of devices will convince the customer to renew?
- Generating additional revenue through handset evolution
- Saving cost whilst improving customer retention
Successful Operator Strategies to Encourage Customer Retention Through Handset Evolution
Jack Powalka, Head of Retention and Customer Loyalty, Meteor Mobile Communications LTD- 12.45
- Prolonging battery life without increasing size
- How much should be integrated?
- Reducing cost and size through integration
- Differentiating strategies for mass market devices and high end devices
- What does each consumer expect in terms of power management?
Effective Power Management Strategies for the Modern Multimedia Handset
Jerry Hallmark, Manager, Energy System Technologies, Motorola- 13.10
Networking Lunch
- 14.10
- Sandeep Pandya, Director, Product Management, Qualcomm
- What does the next generation of users require from their handsets?
- Enabling the user to stay connected wherever they are
- A review of next generation devices
- The architectural implications on future mobile chipsets and user experiences
Designing Futuristic Hardware- Enabling Next Generation Mobile User Experiences
- 14.35
- Traci Van Deventer, Director, Mobile Products
- Assessing the uptake in location based services on the modern handset
- What type of consumer requires LBS
- What challenges have to be overcome?
- What success has the Weather Channel had to date?
The Importance of Location Based Services to the North American Consumer
- 15.00
- Timo Bruns, Associate, VisionMobile
- Market Demands for modern SW Developer Environment
- Positioning Android and S60
- Value propositions of the two solutions
- Detailed analysis of Android and S60 from Developers perspective
- Market trends and conclusions
Android and S60 with the Modern Developer: How Do They Compare?
- 15.25
- Jon Bostrom, Director of Mobile, OSGi
- How the OSGi platform has been adopted in the industry
- How is the OSGi platform the ‘Stackless Stack’?
- Using the platform to run the server in your pocket
Bringing the Mobile Device into the Mainstream Through an Effective Application Platform
- 15.55
- Senior Representative, Open Mobile Alliance (OMA)
OMA Device Management and Platforms
- 16.20
